Elaya Renova™ is rich in proteins, lipids and trace elements derived from olive tree stem cells. These compounds undergo an exclusive encapsulation process in cyclodextrin, which not only gives the active ingredient greater stability, but also increases its ability to adhere to and penetrate the different capillary compartments.
Thanks to this characteristic, better use of these structural nutrients is ensured, significantly improving the structure of the entire complex.
In addition to contributing to an increase in hair diameter of up to 14%, protecting hair shaft proteins against UVA radiation by up to 70% and providing protection against thermal aggression of up to 230°C, the active ingredient considerably reduces redness of the scalp (up to -47%).
Structural proteins
Structural lipids
Trace elements
Olive trees(Olea europaea L.) are small trees that have been cultivated for millennia in the Mediterranean region. They can live for more than 3,000 years, a fact that highlights their surprising resilience to climate fluctuations, different types of soil and salinity. 1
This longevity is due to the unique evolutionary capacity of the species, which synthesizes a variety of phenolic, antioxidant and structural compounds to protect it against oxidative damage. These compounds are associated with therapeutic and cosmetic properties. 2
Through a biotechnological process, Elaya Renova™ is obtained, an active ingredient capable of acting on hair tensegrity, i.e. the recovery and care of the bulb, scalp and shaft.
This multifunctionality is important, because of the entire hair complex, the visible part (shaft) is traditionally better known and better cared for by consumers who have a Hair Care routine. However, there is a consensus among trichologists that the bulb and scalp should also receive intensive care, since any imbalances in these structures can compromise the whole.
1 Guerrero Maldonado, N., López, M. J., Caudullo, G., de Rigo, D., 2016. Olea europaea in Europe: distribution, habitat, usage and threats. In: San-Miguel-Ayanz, J., de Rigo, D., Caudullo, G., Houston Durrant, T., Mauri, A. (Eds.), European Atlas of Forest Tree Species. Publ. Off. EU, Luxembourg, pp. E01534.
2 Bucciantini, M., Leri, M., Nardiello, P., Casamenti, F., & Stefani, M. (2021). Olive Polyphenols: Antioxidant and Anti-Inflammatory Properties. Antioxidants (Basel, Switzerland), 10(7), 1044. https://doi.org/10.3390/antiox10071044
Galena Chemical and Pharmaceutical Ltd.
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